American Label, a 50-year-old Salt Lake City manufacturer specializing in adhesive-backed labels, shrink sleeves and flexible packaging, announced it was presented the HP Inkspiration award for the Labels/Shrink Sleeve category at the Dscoop Edge 2019 conference, March 24-27 in Orlando. Dscoop is the annual conference of the independent user group of Indigo and HP Graphic Arts solutions.

The attendee-voted award was given for the creative labels American Label produced for Denver-based Deviation Distilling and its line of gin bottles. (The same labels also won Deviation Distilling an Excellence in Packaging gold medal from the American Distilling Institute’s Gin Summit in March.)

“We try to be unique in everything we do,” says Cindi Wiley, Owner of Deviation Distilling. “Working with American Label on the printing process has been a rewarding experience that has brought our gin trio alive in the marketplace. We are thrilled to be be recognized and awarded for our hard work. This has been an incredible start to our business.”

In describing the American Label-produced labels, the Dscoop award presenters wrote: “These engaging labels for a new product line pushed the limits of sandwich printing on the HP Indigo WS6800 Digital Press. Elaborate (CMYK) designs were printed on each side of a clear pressure sensitive substrate. HP Indigo Premium White increased optical density of the white sandwich layer.”

The Dscoop honor was significant for America Label in that it was the first time in the four-year history of the Inkspiration Awards that the winner was a label manufacturer from the Mountain West.

American Label, housed in the Fisher Group headquarters in Salt Lake City, recently purchased new equipment as part of its expansion into Lindon in Utah County. By increasing its digital capacity five-fold—adding several new high-end digital label presses—American Label has transformed itself into the most progressive digital printer in the state. Their new HP Indigo 8000 digital press is currently the only one in Utah.

“Winning these coveted packaging and printing awards was the result of hard work and the combination of our progressive expansion, cutting-edge equipment and the creativity of our team members,” said Rob Bullen, Digital Specialist at American Label. “It’s further testament to American Label being at the forefront of the label printing industry. We couldn’t be more pleased with the work of our talented team.”

Founded in 1967, American Label is part of Fisher Group Inc., one of the oldest and largest label printers, sign supply distributors and plastic fabricators in the Western United States. Together with sister companies Regional Supply and Plastic Fabricating, American Label is housed in its newly remodeled headquarters, a modern office and warehouse space at 4517 West 1730 South, in Salt Lake City.

“In the rapidly changing label and flexible packaging industry, we’re proud of American Label’s new status as the most competitive label shop in the state,” said David L. Fisher, CEO of Fisher Group. “We believe our growth and reputation for outstanding customer service, coupled with the awards American Label is winning, sets us apart in Utah, as well as making us more attractive in Boise, Las Vegas, St. George and the other outlying markets.”